Head of Innovation & Product · Rosmalen, NL
Brandon
Verzuu.
I help organisations shape how they innovate and integrate their systems, building on a background in Cloud Integration, web-based APIs and API strategy development.
I love diving into things I don't understand in order to dissect, understand and make them accessible for others.
I find signal within noise
02 · What I do
Things I keep
writing about
- AI3 articles ·
2025–2026What it actually costs, not just what it promises, to hand decisions to AI. - Blockchain3 articles ·
2021Understanding what a blockchain is actually good for, beyond the speculation. - Integration architecture3 articles ·
2025–2026Platforms and integration patterns that hold up, even when the people doing the work aren't your own employees. - APIs7 articles ·
2024–2026Making governance executable, not aspirational: linting, specs and tooling that keep API quality consistent at scale.
04 · Writing
Featured
Swipe or use the arrows. Each article resolves from noise to signal as it reaches the centre.
5 Nov 2026 · ai · personal · large-language-models
The Experience You Leave Behind
Every new job starts with a clean slate and an empty laptop. A sketch of a personal, portable memory that keeps what you learned and leaves behind what your employer owns.
3 Nov 2026 · ai · large-language-models · technology
The Siren Song of Inference
Large language models reward discipline and punish its absence. Why leaning on inference for knowledge work is so easy to start and so hard to undo.
20 Aug 2026 · governance · api · developer experience
Building Platforms For Vendor-Led Enterprises
Why customers whose integration work is delivered by external vendors need a platform, not more governance meetings, to stop quality drifting away the moment the vendor leaves.
30 Oct 2025 · api · cloud-integration
Azure: Native Service Bus Publishing With API Management
Azure API Management can now publish directly to Service Bus with a native policy, cutting the Function or Logic App you used to need just to bridge sync and async traffic.
15 Apr 2025 · maturity-model · governance
What Should We Do Next? Ask a Focus Area Maturity Model
Every engagement eventually produces the same question from management. A maturity model turns it from a matter of opinion into something you can point at.
Everything, by year
All articles →2026
- The Experience You Leave Behind5 Nov 2026
- The Siren Song of Inference3 Nov 2026
- Building Platforms For Vendor-Led Enterprises20 Aug 2026
2025
2024
2021
- Blockchain in Afrika29 Apr 2021
- De waarde van een blockchain23 Feb 2021
- Begrijp jij bitcoin?31 Jan 2021
2020
- The serverless site my customer needed25 Jun 2020
- Why create a personal website?5 Jun 2020